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#Together

We are Havas Village Portugal

The Havas Village is a truly unique proposition – creative, media and health all under one roof. Our philosophy is to work together seamlessly, building teams around our clients’ needs not our own.

We operate with one vision, one shared way of working, and under one P&L.

Our Havas mission: To make a meaningful difference to the brands, the businesses and the lives of the people we work with.

Our People

We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated - physically and philosophically.

This way, we work faster, smarter and happily.

Leadership

Miguel Barros

Miguel Barros

Chief Executive Officer
Havas Village Portugal
Fernanda Marantes

Fernanda Marantes

Chief Executive Officer
Havas Media Group
Pedro Graça

Pedro Graça

Chief Executive Officer
Havas Lisboa
Eugénio Chorão

Eugénio Chorão

Chief Executive Officer
Havas Design e Arquitectura
Pedro Santana

Pedro Santana

Co-Chief Executive Officer
FUEL Lisboa
João Madeira

João Madeira

Co-Chief Executive Officer
FUEL Lisboa
Erik Lassche

Erik Lassche

Chief Executive Officer
Fullsix Portugal

Vivendi

Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.

We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace delivering new initiatives to make better, more innovative marketing solutions for our clients.

Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.

We are Havas Village Portugal
VIDEO

One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.

FILM AND TELEVISION

A global force in pay-TV as well as the production, sales and distribution of movies and TV series.

GAMING

A global leader in mobile games, with 2.5 million downloads per day.

MAGAZINES

The French leader in magazine publishing and online media.

PUBLISHING AND TRAVEL RETAIL

The world’s third-largest book publisher for the general public and educational markets as well as the world’s third-largest travel retail operator.

Meaningful Brands™

Meaningful Brands™

For the last fifteen years, Havas has been dedicated to understanding and building Meaningful Brands™. Our new Meaningful Brands™ report is a landmark study of brand value which interrogates new behaviours, shifting cultural dynamics, and priorities for people, businesses and brands in a complex world. The latest study – surveying 91,000 people across 10 global markets, along with 1,300 brands across 42 categories, reveals:

72%

of people surveyed are tired of brands pretending they want to help society when they just want to make money

68%

think that the world is going in the wrong direction, at a global level

71%

believe that brands should be doing more to improve and support their personal health and well-being

The role of our Meaningful Brands™ study is to explore these shifts. At their best, meaningful brands win people’s loyalty; they occupy a bigger space in culture; they have a deeper resonance in people’s lives; and they set themselves up for the long-term win. They combine purpose with customer centricity to not just grow, but “Grow Well” - giving back to the people and the planet. In many ways the expectations of brands have never been higher. And we think that’s a good thing.

Learn more