Fullsix Havas CX
Strategy, creativity and technology at the service of an evolving customer experience
Strategy, creativity and technology at the service of an evolving customer experience
We are the leading digital agency in Portugal with nearly 20 years of experience.
We are more than 150 professionals with different backgrounds and expertise that range from Strategic Planning to Advertising, Communication, UX and UI, Content and Social Media, Platform Development, Media planning and Research.
We seamlessly integrate Strategy, Creativity and Innovation within every project we develop to our Clients.
Our aim is to craft distinctive brand experiences that generate the maximum impact on consumers as well as return on our client’s investments.
For over 15 years Fullsix has been McDonald’s trustful digital partner.
Digital has been a major disruptive force along the customer journey: ranging from new ways to connect with core targets, new ways of ordering & delivering the actual product and closing the loop with loyalty tactics. We have been managing and activating all social media channels in Portugal, innovative digital-driven and impactful campaigns that connect with target, content creation to increase relevance at key moments in user journey, mapping customer journeys for core targets and identifying how to increase consideration, developing and implementing MLovers, (McDonald’s loyalty program) and creating an awarded design system foir all digital touchpoints.
EDP moved from being a monopoly operator to becoming a customer-centric organization.
We have been working alongside edp for more than a decade to make this a reality, by retooling the digital customer experience and by reimagining how certain processes and services can be transformed digitally, like designing new products and services user journeys, producing digital content at scale for every digital channel, continuous improvement of site performance through SEO, creating the most awarded portuguese design system and edp’s first online store, comprehensive technical development and hosting of edp.pt and working the digital strategy to reach out to the B2B segment.
Fullsix developed a new content portal that aggregates all Continente brand digital assets (replace 10 sites for 1).
In parallel, we developed a scalable Design System that supports creation of new and more effective digital marketing assets for the brand.
A diagnostic and strategy process, which went through: Analysis of content relevance, audit of SEO performance, performance / page speed rating, consideration of the core decision to aggregate all content into a single portal. This means creating a content api, which can export the content to any end point.
Compal challenged Fullsix to become pioneers in the development of one of the first loyalty programs for a mass FMCG brand, with the objective of improving the relationship with consumers and increasing sales.
Through a new technology provided by Tetra Pak, which consists of reading a unique QR Code, placed on each package, we developed an innovative program, using design thinking methodologies, giving birth to the integrated work of Service Desing, UX/UI, frontend and backend disciplines. The program is based on Gamification: each code read allows consumers to collect fruit, which can be exchanged for prizes.
All the process was made by Fullsix - Concept creation, aligned with brand's DNA, prototyping, graphic development, Push Notifications strategy (user activation and retention plan), and communication plan.
Fullsix has been a digital partner of PortoBay for over 15 years.
We have developed and integrated a custom Design System, allowing the chain to grow its digital business in all of its core markets.
