Havas Media Portugal
Media that matters
At Havas Media we invest in the most relevant media, creating unique and differentiating experiences to our clients.
Betadine and radical sports: a natural connection. An excelent opportunity to explore, combning a totally radical and innovative strategy. We chose Skateboarding and the Parque das Gerações to begin this journey.
To make the Lion King the biggest cinema release ever in Portugal we developed a communications strategy conjugating both paid and owned media, with customized content accordingly. The results surpassed all expectations.
With a growth objective not only saleswise but also client database and accesses via the LIDL Plus app, we communicated LIDL contest in a disruptive way and managed to largely improve on growth objectives.
During a confinment scenario, MultiÓpticas reafirmed itself as a brand who cares for te Portuguese. And who more caring than a Mother? Our strategy brought closer the Portuguese people and the brand, with D. Dolores as an ambassador.
More than app instals it is important to ensure qualified traffic, measuring in-app actions. Through optimization for these actions, we managed to decrease the CPA by 69% vs other channels, an always on approach to media performance.
With the objective to increase e-commerce income, we activated digital mediums for differentiated interests, optimized through A/B tests, which led to doubling of total paid media revenue.
