Havas Play
The Havas Global Network activating and uniting brands with fans, in all of their passions
The Havas Global Network activating and uniting brands with fans, in all of their passions
WE KNOW Consumers | WE PLAY Everywhere | WE CREATE Experiences | WE DELIVER business impact | WE’RE DIFFERENT BECAUSE We’ve cracked measurement like no other agency | WE ARE Everywhere culture is happening now.
We outlined a content strategy aligned with the brand's goals and transversal to its entire digital presence (and beyond!): an action, in which the brand's Ambassador, Dolores Aveiro, shared her experience in a branded content with 4 other mothers also well known to the Portuguese audience, like Rita Ferro Alvim and Catarina Raminhos. These talks were shared in several digital platforms and also on TV with special formats.
'AveledaAcompannha' arose from the desire to be the best wine to special moments and experiences. We explored Portugal, through the lens and writing of Isabel Saldanha ( a portuguese photographer and wine influencer), who brought us a unique vision to each meal and each landscape with the mastery that also characterizes the brand, linking gastronomy and photography to the freshness and identity of Aveleda and Vinhos Verdes, we followed a inspiring trip in which detail and respect for Nature prevail.
Creation of an original television format, pure entertainment, for Continente in which several people compete within a branded supermarket, talking about fundamental topics such as nutrition, food waste, cooking, own brand, among others. With Ana Guiomar and David Carreira ( two portuguese celebrities) presenting the program, it aired in prime time on TVI and also had a strong digital component and connection to the store and the Continente app.
