Havas Design+
We are a branding and design agency that gives your brand more than just an image. We create a story, an identity, a purpose. We use our 30 years of experience to transform your true potential into unique value for companies.
We were responsible for the rebranding of EDP Distribuição, the major player in electricity distribution in Portugal, now called E-REDES. It connects businesses, companies and people, in a constant network of energy. Therefore, we created a dynamic moving identity, over a bright yellow and a symbol “E” representing the endless energy, reinforcing the identification , uniqueness and neutrality of the distribution network operator.
The rebranding process began in 2017, with the creation of the name and strategy and released in 2021 with the brand guidelines and implementation.
CTT is one of Portugal's most emblematic brands. The restyling was carried out with the purpose of updating the brand to today's reality, without losing its heritage. We worked on the brand architecture for an evolution of the graphic and communicational heritage, aiming to modernize the supports, such as the stationary, documentation, fleet, clothing, packaging, architecture, space decoration, digital supports, among others. In parallel, we created the identity for the Banco CTT brand, a bank that emerged from the main company with all its communication supports and stores.
EDP is the leading energy brand in Portugal and one of the country's largest companies. The annual report is a relevant institutional piece that reflects the excellence of the brand. A compilation of books with information and the company's annual results, that transmits modernity and innovation aligned with the brand's values. Over the years we have developed several unique pieces, from design and concept to printing and print finishes.
Novo Banco is a banking reference in Portugal, known for its big legacy across the country. Focused on creating a closer experience with customers, we developed the new generation of stores, from architecture to furniture. We present a welcoming space, different from the usual with new service dynamics, without counters, to create a closer relationship with the customer, and meeting and co-working spaces.
We rethought the tone and identity of Seguro Direto, an insurance brand present in the Portuguese market for over 20 years. Simplicity was the main argument for the development of the rebranding with the idea of demystifying the complexity associated with this universe. We created an agile and flexible identity that adapts to the different offers of the brand, through a line that connects the customer to the insurer without any complications that reflect the new positioning.
